At Down Under Marketing (DUM), we specialize in helping businesses grow through powerful, customized SEO and content strategies—and our partnership with InterObservers is a perfect example. With no existing content, traffic, or search presence, InterObservers came to us as a blank slate. In just three months, we helped them grow from zero to over 10,000 monthly visitors by building a high-performing SEO foundation and consistently publishing premium, search-optimized content. Today, InterObservers is a go-to platform for leadership, communication, and career growth—offering expert insights and engaging resources for professionals at every stage. This case study shows how strategic SEO from the ground up can deliver massive, lasting results.
From Zero to 10,000+ Monthly Visitors: How DUM Built InterObservers into an SEO Powerhouse
The brief
When InterObservers came to Down Under Marketing (DUM), they were starting from scratch—no content, no organic traffic, and zero search engine visibility. Building authority in a competitive niche without a digital footprint required a bold, strategic approach. Over a focused three-month period, we designed and executed a full-scale SEO and content plan tailored for brand-new websites. From technical site architecture and keyword strategy to publishing premium, expertly written articles, we laid a strong foundation for growth. With standout content created by our top writer, Arbab, and continuous on-page and technical enhancements, we scaled their traffic from zero to over 10,000 monthly visitors. This success proves that with the right strategy, even the newest websites can rise to the top and establish lasting digital authority.
Project Description
Visual Proof
Partnering with Down Under Marketing was the best decision we made for launching InterObservers. We had no content, no traffic, and no presence—but within just three months, they took us from zero to over 10,000 monthly visitors. Their SEO strategy was spot-on, and the content quality was beyond anything we expected. The team, especially Arbab, delivered incredible value and helped us build a strong foundation for long-term growth.
Creativity reimagined
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