Over The Top Kebab Brassall – Ipswich

The brief

To drive both immediate and long-term growth, I implemented a customized multi-channel marketing strategy that dramatically improved their online visibility, in-store sales, and customer retention. We launched a targeted Uber Eats review campaign using in-bag QR inserts and professional review responses, resulting in a 50% increase in reviews and a 30% surge in delivery orders. In-store, I designed eye-catching promotional materials and loyalty cards that boosted average customer spend by 15-20% and increased foot traffic. Additionally, by introducing phone number collection and SMS campaigns with over 90% open rates, we successfully re-engaged customers and drove a 40% increase in repeat orders. Supplementary initiatives like menu optimization, customer feedback loops, and seasonal promotions further strengthened the brand and consistently generated higher sales.

Project Description

This kebab shop is a well-established fast-food outlet located in Brassall. Despite their loyal customer base, the business sought to modernize its marketing approach and enhance its reach both online and offline. While customers were happy with the food, the business struggled with limited online reviews on Uber Eats, reducing visibility; in-store promotions weren’t effectively driving upsells or cross-sells despite frequent visitors; and without a system to collect customer information, valuable re-engagement opportunities through phone number marketing were consistently missed.

Visual Proof

Working with DU Marketing transformed our business. In just a few weeks, we saw a 50% boost in our Uber Eats reviews, a 20% lift in in-store sales, and way more repeat orders thanks to the SMS campaigns. Their strategies were practical, effective, and tailored to our shop—highly recommend!

Creativity reimagined

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