How We Boosted PhotoPro’s Social Media by 1,400% in 90 Days

When PhotoPro, a long-standing photography and printing business in Toowoomba, partnered with Down Under Marketing, their social media was underperforming—posts barely reached their audience, engagement was minimal, and website visits were scarce. They needed a powerful yet cost-effective way to revitalize their online presence and draw more foot traffic to their store on Ruthven St. Over just three months, we executed a hyper-targeted strategy that combined emotionally resonant content, a smart posting schedule, and a lean but impactful Facebook ad campaign. The results were extraordinary: Facebook views exploded by 1,446% (41,376 total), Instagram views jumped 908.5%, and total link clicks surged by 18,100%, with 165 of them coming directly from a modest A$100 ad spend. Engagement followed suit—Facebook interactions rose 922.2%, and Instagram saw a 542.1% increase, proving that thoughtful, data-driven social content can deliver massive ROI, even on a budget.