Conversion Rate Optimisation

Conversion Rate Optimisation That Turns Clicks Into Customers

Getting traffic is easy.
Turning that traffic into real revenue? That’s where the game is won.

At DU Marketing, we don’t guess. We analyze every click, scroll, and bounce to uncover what’s stopping your customers — and we fix it.
Our Conversion Rate Optimisation (CRO) service is designed to squeeze every last dollar of value from your existing traffic by making your website and funnels work smarter, not harder.

What We Deliver

Website & Funnel Audits
We deep-dive into your site’s performance to find conversion killers — then show you exactly how to fix them.

User Behavior Analysis
Using heatmaps, recordings, and analytics, we track how real users behave — and identify where they drop off or hesitate.

A/B Testing & Experimentation
No assumptions. We test headlines, layouts, CTAs, and offers to find what actually drives action.

Landing Page Optimization
From better messaging to cleaner design, we optimize your landing pages to reduce friction and increase conversions fast.

Ad-to-Page Alignment
We make sure your traffic sources match your landing experience — so every click leads to a message that feels seamless and compelling.

Ongoing Strategy & Reporting
Conversion is never one-and-done. We continuously improve, test, and refine to help you scale with confidence.

Why CRO Isn’t Optional

More traffic doesn’t mean more revenue — if your site isn’t ready to convert it.
If you’re spending money on ads or SEO but not optimizing your website’s performance, you’re leaving money on the table every single day.

CRO is how serious businesses grow efficiently.

We Help Businesses Across Australia Scale Smarter

Whether you’re running paid campaigns, SEO, or email marketing — your site needs to convert.
From small local businesses to fast-growing eCommerce brands, we help you turn visitors into buyers — consistently.